IB Extended Essay Topics: Business and Management

IB business and management

The IB Extended Essay in Business and Management is a significant milestone for students in the IB Diploma Programme. Having walked this path and helped many students along the way, I’d like to offer some advice on transforming this challenging assignment and choosing the perfect topic for your research.

What Is Extended Essay in Business and Management?

The Extended Essay in Business and Management challenges you to step into the shoes of an analyst, entrepreneur, or manager, confronting the multifaceted issues that professionals face daily. It isn’t just about looking at business through a textbook lens; it’s about engaging with the living, breathing entity in the global business environment. Here’s why this is your moment to shine:

  • The ability to apply classroom knowledge to real-life situations is invaluable. Your essay can tackle everything from startup dynamics to multinational corporations’ strategies, offering insights into the forces shaping our world.
  • This essay requires gathering and examining data, questioning assumptions, and drawing nuanced conclusions. These skills are invaluable in academia and business.
  • You develop as a student and a budding professional through this research process. The autonomy and discipline required to complete this essay mirror the qualities sought in the business sphere.

Moreover, achieving success with your Business and Management extended essay hinges on selecting a captivating topic. Your choice should reflect a harmonious balance between your personal interests and the essay’s academic demands. Aim for a subject that ignites your curiosity while offering ample scope for in-depth research.

Also, your essay should reflect a deep understanding of the business environment to excel. It means attuning to the field’s latest trends, challenges, and innovations. So, the IB Extended Essay in Business and Management is a platform to demonstrate your passion for business, analytical insight, and ability to connect classroom learning with the real world.

IB Business and Management Extended Essay Topics

Below are 50 topic ideas, each accompanied by a thought-provoking research question designed to inspire a deep and engaging investigation into various aspects of the IB Business and Management course:

Extended Essay Topics: Business and Management
  1. The Impact of Corporate Social Responsibility on Consumer Perception. How does a company’s commitment to corporate social responsibility influence consumer purchasing decisions?
  2. Digital Marketing Strategies and Consumer Engagement. To what extent do digital marketing strategies enhance consumer engagement and brand loyalty?
  3. Leadership Styles and Their Effect on Employee Productivity. How do different leadership styles affect employee productivity within the technology sector?
  4. Start-Up Culture and Innovation. What role does organizational culture play in fostering innovation in start-ups?
  5. The Influence of Social Media on Small Business Growth. How has social media impacted the growth of small businesses in the past decade?
  6. Sustainable Business Practices and Financial Performance. Can sustainable business practices lead to better financial performance? A case study of the retail industry.
  7. Globalization and Local Businesses. What are the challenges and opportunities presented by globalization for local businesses in emerging economies?
  8. Consumer Behavior in Online Shopping. How do online reviews influence consumer behavior in the e-commerce industry?
  9. Ethical Considerations in Artificial Intelligence Business Applications. What ethical considerations must businesses address when implementing artificial intelligence?
  10. Branding Strategies in the Fashion Industry. How do luxury fashion brands use branding strategies to enhance customer loyalty?
  11. The Role of Technology in Supply Chain Management. To what extent has technology improved efficiency in supply chain management?
  12. International Marketing Strategies and Cultural Sensitivity. How do multinational corporations adapt their marketing strategies to address cultural sensitivity in diverse markets?
  13. Employee Motivation and Remote Work. How has the shift to remote work impacted employee motivation and productivity?
  14. Entrepreneurial Strategies in the Digital Age. How have entrepreneurial strategies evolved with the advent of digital technologies?
  15. Financial Technologies (FinTech) and the Banking Industry. How are FinTech innovations reshaping the traditional banking industry?
  16. Corporate Governance and Stakeholder Engagement. How does effective corporate governance influence stakeholder engagement and trust?
  17. Market Entry Strategies for Emerging Markets. What are the most effective market entry strategies for multinational corporations entering emerging markets?
  18. Consumer Privacy and Data Protection in E-commerce. How do e-commerce businesses balance consumer privacy with personalized marketing strategies?
  19. Impact of COVID-19 on Small Business Strategies. What strategies have small businesses employed to survive and thrive during the COVID-19 pandemic?
  20. Business Ethics and Corporate Accountability. How do business ethics influence corporate accountability and public trust?
  21. Economic Downturns and Business Resilience. How do businesses maintain resilience and adaptability during economic downturns?
  22. Customer Service Excellence and Business Growth. To what extent does customer service excellence contribute to business growth in the service industry?
  23. Influence of ESG (Environmental, Social, and Governance) Criteria on Investment Decisions. How are ESG criteria influencing investment decisions in the finance sector?
  24. The Gig Economy and Labor Market Dynamics. What impact does the gig economy have on traditional labor market dynamics?
  25. Cross-Cultural Communication in International Business. How do multinational corporations manage cross-cultural communication to enhance global business operations?
  26. Impact of Blockchain Technology on Supply Chain Transparency. How does blockchain technology enhance transparency and efficiency in global supply chains?
  27. Crisis Management Strategies in the Hospitality Industry. What crisis management strategies are most effective for hotels during global health emergencies?
  28. The Role of Emotional Intelligence in Leadership Success. To what extent does emotional intelligence contribute to leadership effectiveness in multinational corporations?
  29. Sustainability Initiatives and Consumer Purchase Behavior. How do sustainability initiatives by apparel companies influence consumer purchase behavior?
  30. The Effect of Organizational Culture on Mergers and Acquisitions. How does organizational culture impact the success of mergers and acquisitions?
  31. Mobile Payment Systems and Consumer Adoption Rates. What factors influence consumer adoption rates of mobile payment systems in developing countries?
  32. The Influence of Gender Diversity on Corporate Decision-Making. How does gender diversity within executive boards influence corporate decision-making and performance?
  33. Ethical Marketing Practices and Brand Reputation. To what extent do ethical marketing practices affect brand reputation in the cosmetic industry?
  34. The Role of Artificial Intelligence in Personalized Marketing. How is artificial intelligence transforming personalized marketing strategies?
  35. Workplace Well-being and Organizational Performance. What is the relationship between workplace well-being programs and organizational performance?
  36. Strategies for Managing Remote Teams Effectively. What strategies are most effective for managing remote teams in technology startups?
  37. Consumer Loyalty in the Age of Digital Disruption. How do traditional retailers maintain consumer loyalty in the face of digital disruption?
  38. Impact of Social Entrepreneurship on Economic Development. What impact does social entrepreneurship have on local economic development in emerging markets?
  39. Digital Transformation Strategies for Traditional Businesses. How can traditional businesses effectively implement digital transformation strategies to enhance competitiveness?
  40. Brand Activism and Consumer Perception. How does brand activism influence consumer perception and loyalty?
  41. The Future of Work: Trends in Automation and Employment. What are the implications of automation for employment trends in the manufacturing sector?
  42. Strategies for Enhancing Employee Engagement. Which strategies are most effective in enhancing employee engagement in remote work environments?
  43. The Role of Corporate Ventures in Driving Innovation. How do corporate ventures contribute to driving innovation within established companies?
  44. Influence of Cultural Differences on International Business Negotiations. How do cultural differences influence the outcomes of international business negotiations?
  45. Impact of E-commerce on Local Retail Businesses. What strategies can local retail businesses employ to compete with e-commerce giants?
  46. Youth Entrepreneurship: Challenges and Opportunities. What are youth entrepreneurs’ primary challenges and opportunities in the digital age?
  47. The Role of Big Data in Strategic Business Decision-Making. How is big data transforming strategic business decision-making processes?
  48. Sustainable Tourism Practices and Destination Development. How do sustainable tourism practices contribute to destination development and local community well-being?
  49. The Ethics of Advertising to Children. What ethical considerations should companies address when advertising to children?
  50. Innovative Financial Services for Unbanked Populations. How are innovative financial services addressing the needs of unbanked populations in developing countries?

These topics and research questions can spark your curiosity and guide your research for an Extended Essay.

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Business and Management Extended Essay Requirements

In my years of engagement with the IB curriculum, I’ve understood that a successful Extended Essay in Business and Management hinges on several important elements. Here’s a consolidated list of essentials born from my observations and experiences:

  • Keep your essay under 4,000 words. This discipline in brevity ensures clarity and focus, compelling you to distill your arguments to their essence.
  • A coherent structure is non-negotiable. From an engaging introduction that lays out your research question to a conclusion that succinctly ties your findings back to the question, each section should serve a clear purpose.
  • A sharply defined research question acts as your north star. It should be specific, relevant, and amenable to a detailed investigation within the scope of Business and Management.
  • Demonstrating a deep understanding of relevant theories is crucial. Your essay should seamlessly integrate and precisely apply these concepts to your research question.
  • A blend of primary and secondary research enriches your essay. At the same time, primary research adds originality and secondary research grounds your analysis in established knowledge.

Ensure your chosen topic is aligned with the IB’s assessment criteria, focusing on areas like research question clarity, application of business and management theories, and critical analysis.

Topics to Read:


Writing your Extended Essay requires patience, perseverance, and a keen sense of direction. Having been through this process and mentored many young minds, I assure you that the destination is well worth the effort. So, take these insights, apply them to your work, and remember, this is a stepping stone to your future career in the business world. Also, remember that our dedicated team of IB experts can also guide students who need help with extended essay writing.

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Nora Spinster is a multi-talented individual who is an educator, lawyer, youth, expert IB tutor, education activist, and language and writing enthusiast. Nora has a wealth of experience in copywriting, having worked with various organizations and businesses to craft compelling and effective copy. Nora has published articles on young learners and teenage students in the International House Journal and occasionally posts on ibwritingservice.com educational blog